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Jan. 19, 2021

Ep 13: How many times can you pivot? with Jo Shaer Lollipop Local

Ep 13: How many times can you pivot? with Jo Shaer Lollipop Local

How many times can you pivot?  For Jo, it’s whenever necessary. 
Jo went from corporate, to full-time mom, to Lollipop Lady (if you don’t know what that means you can find out here).  After a divorce put her back in the workforce with a 15-year gap in he...


How many times can you pivot?  For Jo, it’s whenever necessary. 

Jo went from corporate, to full-time mom, to Lollipop Lady (if you don’t know what that means you can find out here).  After a divorce put her back in the workforce with a 15-year gap in her resume, she was not so employable. So she decided to employ herself.  Jo went into online marketing and never looked back.  When the pandemic put a dent in her customer base, she pivoted again.  And then again.  She has some great LinkedIn info for us, Five questions to ask a marketing firm before you hire them, as well as some copywriting advice. What’s the worst day in your clients' life look like and how does that help you get their attention?  This was a rollicking good time!

Resources mentioned in this episode:

https://www.lollipoplocal.co.uk

jo@lollipoplocal.co.uk